Briercliffe.com

BRIERCLIFFE.COM on NING

This site stores cookies. None of them are intended to be harmful to you, they mainly are intended to make navigation easier. We also use Clicky Analytics here to gain understanding of what users are seeing and taking an interest in. If you don't like the idea of cookies and analytics, don't carry on. Leave now. Simple really.

If you navigate this site - we consider that you have given your IMPLIED CONSENT.

If you'd like to see a list of the cookies that NING sites use click here

GDPR

I will soon cancel this site in the face of the legistation that came into play on 25 May 2018.

It isn't worth the hassle of getting this site definitively compliant to be frank - so I'll move the content to another site which is already GDPR compliant from the outset.

I'll move the blogs, photos, forum items in due course and meantime I will delete all the membership entries from the site so that no personal data is being held.

Long live Privacy and Security, eh? :-)

Current Status

We've killed off the registration part of the site AND parked for purging all previously held registration data because GDPR makes it un-economic to keep that.

"Choosing the best social technology for your business"

There is a key to this question that can often be missed ....

 

It lies in the "Shall I use Twitter, Facebook or LinkedIn?" question that I'm asked all the time these days.

My answer is that you need THREE places at least in which you and your business must exist. And in these three places there is more that one thing that has to be done, in fact a minimum of FIVE. I've blogged about that before ...

If you're in B2B, then avoiding LinkedIn is a mistake. Similarly, Facebook becomes a fundamental thought if you are in B2C. Many think that B2B also has a Facebook angle, and I have to concede that many now use  it appropriately in reality. Twitter is the running mate to either or both of them. 

At the end of the process you need the THIRD place, which is where you will be doing the transactional business, or that set of activities that immediately precedes the transaction. This is probably your own "controlled" domain and I use NING as a fast way to give me one of those, if I don't already have one.

For those who've been in sales and marketing over the years, think of it like you think of the qualification "funnel". You start with thousands (Twitter), qualify down to hundreds (LinkedIn Groups), target scores (your THIRD place) and do business with a smaller number. 


Approach Social Media this way and you're off to a great start. Let me know if I can help you.

Views: 113

Tags: LinkedIn, NING., Twitter, facebook, media, social

Add a Comment

You need to be a member of Briercliffe.com to add comments!

Join Briercliffe.com

Comment by Mike Briercliffe on April 13, 2011 at 23:55
Hi Mike - thanks for your observations. The book? Well we'll see ....

About.Me is a nice facility ...

All your links in one place - simple but really nicely done AND including some analytics. Come and have a look at my links?

© 2018   Created by Mike Briercliffe.   Powered by

Badges  |  Report an Issue  |  Terms of Service

Web Statistics