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There is a key to this question that can often be missed ....
It lies in the "Shall I use Twitter, Facebook or LinkedIn?" question that I'm asked all the time these days.
My answer is that you need THREE places at least in which you and your business must exist. And in these three places there is more that one thing that has to be done, in fact a minimum of FIVE. I've blogged about that before ...
If you're in B2B, then avoiding LinkedIn is a mistake. Similarly, Facebook becomes a fundamental thought if you are in B2C. Many think that B2B also has a Facebook angle, and I have to concede that many now use it appropriately in reality. Twitter is the running mate to either or both of them.
At the end of the process you need the THIRD place, which is where you will be doing the transactional business, or that set of activities that immediately precedes the transaction. This is probably your own "controlled" domain and I use NING as a fast way to give me one of those, if I don't already have one.
For those who've been in sales and marketing over the years, think of it like you think of the qualification "funnel". You start with thousands (Twitter), qualify down to hundreds (LinkedIn Groups), target scores (your THIRD place) and do business with a smaller number.
Approach Social Media this way and you're off to a great start. Let me know if I can help you.
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